Last week, we hosted an Instagram Live session for music artists, titled ‘Building a music brand that truly resonates’.

If you missed it, don’t worry. We’ve broken down the key takeaways from that session into this simple, actionable checklist. You can also watch the recap video here 

Breaking into the music industry today isn’t just about releasing good tracks. It’s about building a brand that people can instantly connect with and remember. For new and upcoming artists, branding can feel overwhelming, but with a clear checklist, you’ll know exactly where to start.

So if you’re building your music brand or need help with your branding, here’s what you need to do:

1. Define your story and identity: Your story is the foundation of your brand. It’s what sets you apart and helps listeners connect emotionally with your music. Understanding your “why” gives your brand direction and meaning — everything else builds from there.

• What’s your “why” as an artist?

• What themes and emotions do you want your music to carry?

• How do you want people to feel when they hear your name?
  
  
  

Your story is the foundation of your brand. Everything else builds on this.

2. Lock in your visuals: Your visuals are the first impression people get of your brand. From album covers to how you appear on stage, every image should communicate the same vibe as your sound. Consistency across your visuals strengthens your audience’s connection to your music.

• Choose consistent colors, fonts, and imagery that reflect your vibe.

• Think about your album covers, social media feeds, even the way you dress for performances.

• Keep it cohesive so your visuals tell the same story your music does.

3. Nail your digital presence: Your online profiles are often where fans first discover you. A professional and cohesive digital presence builds trust and makes you more memorable. Keep everything up to date and aligned with your brand identity.

• Secure your social handles (IG, TikTok, X, YouTube) with the same or similar names.

• Create a clean, updated bio that clearly tells people who you are.

• Make sure your profile pictures and banners match across platforms.

4. Connect with your audience: A loyal audience isn’t built through constant promotion — it’s built through genuine connection. Let your followers into your world: show your process, your inspirations, and your real moments. Fans love artists who feel human.

• Engage in conversations, don’t just promote.

• Share behind-the-scenes content, inspirations, and raw moments.

• Build loyalty by letting fans see the human behind the music.

5. Use streaming platforms strategically: Streaming platforms are powerful tools for growth, but only if used intentionally. Optimize your profiles and monitor analytics to understand your audience better and expand your reach.

• Optimize your Spotify, Apple Music, and Audiomack profiles.

• Upload professional cover art and write engaging track descriptions.

• Pitch to playlists and use data insights to track where your fans are.

 6. Plan your performances: Performances, no matter the size, are branding opportunities. Every show is a chance to express who you are through sound, visuals, and energy — make sure your stage presence reflects your identity.

• Even small gigs can be powerful branding opportunities.

• Create experiences that align with your identity, from your setlist to your stage presence.

7. Think monetization early: Building your brand also means preparing for financial sustainability. From merch to partnerships, start thinking about ways to make your art work for you — even on a small scale.

• Explore merch ideas that fit your style.

• Look into sponsorships and collaborations.

• Start small but keep an eye on long-term income streams.

Final Note

Branding is not a one-time setup — it’s an ongoing process that evolves as you grow. With this checklist, you’re setting yourself up for a strong, consistent, and memorable presence in the music scene.

Feeling unsure about your next step? Our team at Thompsn Forge helps artists like you develop strong, resonant brands that truly stand out. From storytelling to digital positioning, we’ll help you craft a brand that connects. Schedule your consultation and start building your brand today.